Everyone needs and uses furniture – in our homes, factories, offices, schools and clinics.

Twenty years ago, the furniture sector in South Africa was an employer of 50 000 people in 3 500 manufacturing plants. Today it supports around 20 000 direct jobs in just over 1 000 factories. Raw material inputs provide indirect jobs to many more thousands of people, from fabrics, wood, steel, paint and much more.

In response to the growing demand for locally manufactured furniture items and in order to make the sourcing of genuine local producers easier, Proudly South African, in collaboration with the dtic, is launching a dedicated furniture portal that will be hosted on its website www.proudlysa.co.za.

The site is currently being populated with qualifying local furniture companies and will be a listing where retailers, architects, property developers and consumers can find what they are looking for.

Said Eustace Mashimbye, CEO of Proudly South African, “The success of the portals that we introduced in 2020 primarily in response to COVID-19 requirements of masks and other PPE, showed us how important having one central database of suppliers can be, and how it can make buying local so much easier. The value of the furniture industry in South Africa is enormous, and we want to tap into the procurement of furniture especially by corporate South Africa, and this portal will be a place to which we can drive demand.”

The Deputy Minister of the dtic, Ms Nomalumgelo Gina said, “It is evident that selling and shopping online has been accelerated by the Covid-19 pandemic, and has now changed consumer behaviour. What we saw in 2020 is only going to continue post-pandemic. These changes aren’t a way simply to make it through, they’re permanent and are redefining what a meaningful retail experience could look like,” she says.

The launch of the portal will take place in a webinar on Wednesday 28th April at 10h00, to join the event, please register here





This article was published in partnership with Media Xpose.

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