In a country where many leaners walk long distances to and from school, shoes are an essential item. Proudly South African, the country’s buy local advocacy campaign, together with members of the South African Footwear & Leather Export Council are promoting the purchase of locally manufactured school shoes ahead of the start of the new school year in January 2021.


The demands on local pockets over the December festive season and then into January when new school uniform, shoes and other items are required, are heavy. This back to school season is going to be especially difficult for many parents who may have lost jobs, been put on short time or furloughed. The only way we can begin to restore jobs and put money back into parents’ pockets is by supporting local manufacturers, of shoes as well as of any other goods and services that consumers are set to purchase. 


Said Proudly South African CEO, Eustace Mashimbye “We are gratified to see the ever increasing levels of local content on retailers’ shelves and the visibility and prominence they are giving to locally manufactured shoes, belts, school bags and other uniform items and so we appeal to consumers to make buy local choices this December and January”.


He added, “In addition, we urge consumers who are able to support any number of school shoe donation initiatives to ensure that they buy locally made shoes to support the clothing, textile, leather and footwear industry that has been so hard hit during the prolonged period of economic inactivity and even before, but which has so much potential for job creation”.



This article was published in partnership with Media Xpose.

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