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Africa’s biggest B2B inbound & outbound travel & tourism market, World Travel Market Africa, continues to grow, having welcomed 6 236 industry professionals from 100 countries in 2019.  Attendance and participation numbers were up, across the board – a clear sign that the African travel & tourism industry is open for business and stoking anticipation for an even bigger and better WTM Africa 2020 event.

WTM Africa 2019 drew 15% more visitors than ever before and attracted travel trade professionals from Mauritius, Ukraine, Belarus, Benin and San Marino for the first time, with the overall number of countries represented, up by 42%.

Megan Oberholzer, Portfolio Director: Travel, Tourism & Sports Portfolio for Reed Exhibitions South Africa says that #WTMA19 welcomed 4 362 travel trade visitors and 738 exhibiting companies – but it was the business done on the floor that has the team excited for an even bigger WTM Africa 2020. “Our 688 Buyers’ Club Members and 226 Hosted Buyers made excellent use of the opportunity to pre-schedule appointments and our two days of Speed Networking were once again massively successful,” she says. “The desire to bring the world to Africa with leading travel & tourism opportunities is being met by an ever-expanding offering from the continental industry – and we’re excited to help facilitate such phenomenal growth”.

#WTMA19 saw growth in deals across travel & tourism categories, but the most successful sectors this year were: Adventure Travel; Activity Holidays; Business Travel; Safari Holidays; Cultural & Heritage Tourism; Meetings & Conferences; Over-50’s Tourism and City Breaks. WTM Africa has programs dedicated to every aspect of the industry, including Travel Forward with E-Tourism Africa Seminar (eTAS); African Tourism Investment Summit in partnership with Africa Business Group; The Sports & Events Tourism Exchange (SETE); the Business Case for Responsible Tourism Conference; Women in Travel and the Business Events Conference powered by IBTM Africa. The program is set to expand further at #WTMA20, with Oberholzer confirming that Travel Forward will become a dedicated two-day conference, next year.

#WTMA20 has been confirmed to take place on 6-8 April 2020 at the Cape Town International Convention Centre, with Host City Partner, The City of Cape Town. Once again throwing open the doors to one of the world’s most beautiful cities to welcome visitors from around the globe to participate in the continent’s biggest B2B travel trade market. Early Bird bookings for #WTMA20 close on the 31 July 2019, with details available at or by contacting:

Penny Fraser
South Africa
Sales Manager
+27 (0) 82 855 4377

James Smith
Travel Forward
Sales Manager
+44 (0) 7557 296 297

Papy Luzala
Sub-Saharan Africa
Sales Manager
+27 (0) 11 549 8300
+27 (0) 72 514 0968


Jo Marshall
Sales Manager
+44 (0) 20 8910 7982

For more information or any media related questions relating to WTM Africa, please contact RedLip PR:


Robyn Elford
+27 83 460 5751


Casey van Niekerk
+27 82 214 7582

About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.1 billion of travel industry contracts. Next event: 4-6 November 2019 – London.

Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer programme will take place on 4–6 November 2019 at ExCeL London, showcasing next-generation technology for travel and hospitality.

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. Next event: 2-4 April 2019 – Sao Paulo.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: 10-12 April 2019 – Cape Town.

Arabian Travel Market is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit:

CONNECT Middle East, India & Africa is a new route development forum co-located with Arabian Travel Market 2019. The inaugural event – taking place on 30th April and 1st May 2019 in Dubai – will include unlimited one-to-one pre-scheduled appointments, a conference programme, panel discussions and airline & industry briefings as well as an exhibition area dedicated to airport and suppliers





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